Should i buy zynga shares

Jon Quast: So the company that I wanted to bring was Zynga and we talked about it earlier. In mobile gaming, Zynga is a really attractive opportunity to me for a couple of reasons. One, it's because they have this great, I don't know if you want to call it intellectual property, but these well-known franchises that have been around for years that people love.

Whether that's Farmville or other games that Zynga produces. You know these games, you play these games, and they have longevity. It really provides somewhat of stability. Beyond that, those games generate revenue with in-app purchases, but they've been getting into advertising more and more. Clay mentioned it earlier, they acquired a company earlier this year called Chartboost. By buying Chartboost, Zynga has become really an advertising-technology company in disguise.

If you look at companies like PubMatic , The Trade Desk , these are pure play advertising technology companies, very good gross margins. That's really the opportunity that advertising brings to Zynga. One of the things that you've got to think about, and I'd beat this like a drum on Motley Fool Live and Backstage Pass, so I'm not bringing specific numbers today, but just the big shift that's going on in advertising.

Going away from traditional advertising mediums like billboards and radio commercials, that you can't measure your return on investment if you're a company.

Moving to digital channels where those ad dollars can be tracked, they can be analyzed. You know exactly what return you're getting. This is a massive shift taking place. In fact, there aren't enough digital ad spots to meet all the demand that's coming in and ad rates are going through the roof. This benefits a company like Zynga big time. The price has fallen in 6 of the last 10 days, but is still up by 2. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock.

The stock lies the upper part of a wide and falling trend in the short term, and this may normally pose a very good selling opportunity for the short-term trader as reaction back towards the lower part of the trend can be expected. Given the current short-term trend, the stock is expected to fall Do note, that if the stock price manages to stay at current levels or higher, our prediction target will start to change positively over the next few days as the conditions for the current predictions will be broken.

A breakdown below any of these levels will issue sell signals. A buy signal was issued from a pivot bottom point on Friday, November 05, , and so far it has risen 9. Further rise is indicated until a new top pivot has been found.

Some negative signals were issued as well, and these may have some influence on the near short-term development. Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Zynga Inc. This stock has average movements during the day and with good trading volume, the risk is considered to be medium. For the last week, the stock has had a daily average volatility of 5. There is a buy signal from a pivot bottom found 5 days ago. Several short-term signals are positive, despite the stock being in a falling trend, we conclude that the current level may hold a buying opportunity as there is a fair chance for stock to perform well in the short-term.

The predicted opening price is based on yesterday's movements between high, low, and the closing price. Click to get the best stock tips daily for free! Read more. In addition, it's up around on the Android chart. Vast improvement from when I could not find it in the top the other day.

Do you all think the issue here is there are just too many games on the market and it's just too hard to compete? Or are there enough new users spending money that there's room for everyone? I think one positive sign is that earnings is on a Monday when they used to always be Wednesdays after close until very recently. Guess we will see this afternoon I think this stock is a steal at this price.

Unfortunately, don't have the capital to invest any further. Reply Replies 7. And Increased guidance.. The bank also took an interesting stance regarding policy shifts on the market. Apple's privacy policy changes have hit some ad vendors quite hard, and they believe it caused a short-term disruption of the market, triggering a more cautious approach from advertisers who are looking to optimize their spending. Reply Replies 1.

What the past has taught me with their intuition is this. I expected good results, since the earnings report was scheduled for Monday. Reply Replies 3. Feels like way too many big time day traders in this Very happy for their 30 cent swings Maybe this report will be what finally scares them away and finally see over 12 bucks! As the NFT craze sweeps the gaming industry, blockchain startups like Mythical Games, Animoca and Forte have reached billion-dollar valuations in the past few months to help developers create permanent collectible items that can be used across games.

Zachs knows nothing. They just want to help their Cronies recover their losses by bashing Zynga.